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As Peter Lynch says, “Identifying the right industry but the wrong company, is like marrying into the right family but the wrong girl.”
Here are eight financial and three non-financial parameters that you should look into when you invest in a company.
Return on Capital employed: This refers to the amount earned by the company on the total funds employed in business. The capital means both equity capital and loan capital. Equity capital would, of course, include reserves as well. Return would mean profit after tax plus interest on long-term funds, adjusted for tax. This measures the productivity of money and is the closest measure of finding out the underlying economics of the business...
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