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The intent of Schlosser's book is to impact the reader to stop and consider the consequences of eating at a McDonald's or similar chain. He expands upon his ideas in a series of broad and diverse ways such as criticizing schools that received payment for Coke machines and advertisements (53). He goes on to argue in chapter 4, "Success," that the expansion of the fast food industry accelerated franchising, which can be beneficial for both the company that wishes to expand and for the business oriented person who doesn't want to risk it alone. McDonald's has become a real estate giant by leasing property to franchisees which, Schlosser argues, keeps franchisees fully under the control of the corporation because the lease can be terminated...
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