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Retailers and manufacturers have acknowledged modern consumer thought shifting from basic need to "the personal and emotional ? ?I like that'" (Virginia Postrel 5). Aesthetically appealing products are designed to give pleasure through beauty and make a sale through personal connection. In the mid-to-late 1990s,Target used this knowledge to hire executives and big-name designers in a partnership and environment that shared the belief "people instinctively appreciate good design, and that it should be affordable and accessible to all" (Target.com). Not only is distinguishing good design instinctive, it has repeatedly proven to be a valid selling point...
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