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Though the products are yet to grab a sizable market, the industry is poised for major growth by this summer, a market analyst said.
Godrej Consumer Products Limited (GCPL) launched Cinthol deo soap to tap into this segment recently. And GCPL vicepresident Dr Rakesh K Sinha is optimistic about the market for such products in India. "The deodorant segment in India is still underdeveloped. At present, only 1 per cent of the population can afford deodorants.
In such a case, if there are product variants that can offer the convenience of a deo along with a soap, for low prices, who will not buy it?" he asked...
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Common topics in this essay:
- Deodrants
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- Deodorants
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