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Steve overcame several difficulties when he first became a franchisor, and now he anticipates similar hurdles at the new location in Prague. Steve still has close family and friends in the Czech Republic, he speaks Czech fluently and has visited his home country several times. Nevertheless, he was born in the United States probably needs to understand Czech people and culture a bit more in order to make his business venture successful.
Influence of culture on global business perspectives
"Culture" is the acquired, often unwritten knowledge and rules that people use to interpret experience and generate social behavior...
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