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Competitive Advantage Of Sic Ghana

Competitive Advantage Of Sic Ghana

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Title: Competitive Advantage Of Sic Ghana

Essay Details:

Subject: Book Reports

Author: Janet E

Date: March 24, 2013

Level: University

Grade: A

Length: 2 / 405

Essay text:

As well, researcher designed and used self-administered questionnaire and interview guide to collect primary data from respondents. 3.3 TYPES OF DATA COLLECTED Both primary and secondary data were collected during the study. 3.3.1 PRIMARY DATA Primary data was collected from regional executives of the company, some staff of the marketing department, sales representatives and some customers. 3.3.2 SECONDARY DATA Secondary data was obtained from prospectuses, annual reports and periodical of the company. 3.4 STUDY POPULATION The study population comprised the regional managers, key marketing and sales staff, and customers in Ashanti Region...

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