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They have expanded the taste of soda by creating Sprite, Tab, Fresca and and Fanta. They have even change the sizes and shapes of their cans and bottles. With the monobolization and saturation of sodas to choose from as well as the current perception of sodas as an hinderence to health and weight lose, Ian will have to be very strategic if he wants his soda to have a long shelf life. Consumers often stick to a product because of, “lingering loyalty from a devoted target audience often enchanted with nostalgia...the products contain memories of bygone eras and experiences,” (Plasketes, pg 55)...
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