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Its origins are traced when John Pemberton, an Atlanta pharmacist, who developed patent medicines, created a drink from carbonated water, cane sugar syrup, caffeine, and extracts of kola nuts and coca leaves on 1886. Pemberton found the drink both medicinal and refreshing, and he sought to market it. His bookkeeper, Frank M. Robinson, suggested the name Coca-Cola—after the two extracts in the ingredients—and also wrote the product’s name in distinctive script. Coca-Cola has used that same logo ever since. Pemberton and Robinson also coined the drink’s first slogan, “Delicious and Refreshing...
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- Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...
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