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As the form of a fork with three prongs, it is defined that ??triple bottom line?¦ of sustainability are economic prosperity, environmental quality, and social justice. In addition, Elkington believes that it is vital and necessary to make all businesses to operate more responsibly and with concern of not only economical profit, but also environmental and social issues.
Elkington passionately demonstrates how could all businesses utility the three pronged fork to achieve sustainable development with expansion of their companies?¦ life expectancy. Moreover, there are seven sustainable revolutions such as markets, values, transparency, life-cycle technology, partnerships, time, and corporate governance revolution which are identified by Elkington to illustrate how businesses could transform our world and spotlight some important blind-spot for leaders to think about...
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