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Naive and susceptible, children are the perfect consumers for the business industry. Shrewd marketers have tailored all kinds of products, from clothing to toys, to be appealing to children.
This book explores how marketers delve into the psyche of children, exploit their innate desires to be "cool?and independent from parents and teachers, then design stylish programs and products that aligns with children's interests and suggests to children that you need to have these products to elevate social status at school. Even more disturbing is that many programs/products have a rebellious feel, implicitly coaxing children to rebel against their parents...
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