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Her contributions to marketing concepts are acknowledged by Harvard Business School's Working Knowledge, The Chicago Tribune and many other leading journals and magazines. L. Johnson is also known as an author of Mind Your X's and Y's, a book devoted to the marketing to generations X and Y.
Andrea Learned was co-founders of ReachWomen and is a President of Learned-On- Women , a blog speaking and writing on how to design and implement marketing to women. She specializes on bridging traditionally male-oriented industries, such as outdoor sports or consumer technology, with women-oriented ones. A...
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Common topics in this essay:
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