BMW Case study

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Title: BMW Case study

Essay Details:

Subject: Book Reports

Author: Meghan L

Date: June 5, 2016

Level: University

Grade: A

Length: 2 / 418

Essay text:

Another philosophy of BMW is that they are selling the dreams to their customer which is not a natural thing & it’s happened only because of their intelligent product Branding. And BMW product branding is not developed by their clever marketing strategies but its roots are deeply spread into their corporate culture. Because of this emotional engagement BMW is able to get large loyal customer base all over the world. Statistics shows that about 60% of their old customer always prefers to buy BMW as their next vehicle. BMW is able to get such a good loyal customer base because they are very innovative, in their work and they are the first one who introduced lots of new technologies in their models like I-Drive, Anti Break System (ABS), Connected Drive, Volumetric Engine, Night Drive, Heated Mirror, Lane Drive, etc...

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