blue ocean

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Title: blue ocean

Essay Details:

Subject: Book Reports

Author: Leonard A

Date: July 10, 2016

Level: University

Grade: B

Length: 8 / 2122

Essay text:

The book argues that companies in existence today should not try to beat the competition but follow the blue ocean strategy approach to succeed in today's hyper competitive market space. The book defines the Red oceans as the industries that are in existence today .The boundaries of companies in Red Ocean are well defined and rules of competition are well known. These companies try to grab each other's market share .But the increasing competition resulting from globalization, virtually constant demand and ever increasing supply has given hard time to the red ocean companies leading to commoditization of products and services which further causes price wars and lower profit margins ...

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