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The key to analyzing the Wii’s future success will have to come from Nintendo’s past. Analyzing Nintendo’s and Wii’s history is the “background” portion of the BIRAC method.
Nintendo Company Ltd., is a limited company, headquartered in Kyoto, and is a Japan-based company engaged in the leisure equipment business. The Company has two business segments. The Leisure Equipment segment is engaged in the development, manufacturing and sale of portable and home use game machines as well as game software. The Others segment is engaged in the manufacture and sale of poker cards and karuta (Japanese-style playing cards), the sale of Pokemon (A Japanese animation character) goods, the management of intellectual property rights, the provision of electronic registration services of domestic machines, and others...
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