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- Stars are defined by having high market share in a growing market.
- Stars are the leaders in the business but still need a lot of support for promotion a placement.
- If market share is kept, Stars are likely to grow into cash cows.
- Product price are relatively lower than normal price
- Products are focus in fast consumption
- Many advertisement for promotion the star products.
- Attractive packaging for the star products
BCG QUESTION MARKS (high growth, low market share)
- These products are in growing markets but have low market share.
- Question marks are essentially new products where buyers have yet to discover them...
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