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Essay Details:
Essay text:
But how does a company maintain that
sense of package-driven equity when selling its product in aluminum
cans, which don't lend themselves to unique shapes? The answer for a
growing number of beverage marketers is simple: Feature an illustration
of the bottle on the can.
The unusual thrust of this approach ? depicting one packaging
format on another packaging format ? is appealing from a marketing
standpoint because it boils down a package design to pure image, pure
signifier, essentially transforming the entire package into a logotype.
The idea appears to have first hit the American beverage market in 1993,
when Coke began depicting its contour glass bottle on 12-ounce cans...
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Common topics in this essay:
- A Tale Of Two Cities: Assorted Themes
- Assorted Canned Beverages (various Manufacturers)
- Australian Paper Manufacturers
- Time-phased project work and projecft cost control
- Values Depicted In Advertisements
- Bottles of Empty Promises
- Brokenness: Subdued Completely
- Don't Let The Tan Get Canned
- Can continental airlines continue to work hard, fly right and fund the future
- Imagery Depicted Through T.s. Elliot's
- Packaging
- Science graduates, cease to envision a bright future that barely resembles today!
- Australian Paper Manufacturers
- Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles
- How to format a hard drive
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