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According to Lapin, the preferred technique used by many organizations to monitor the external environment is to conduct external environmental scanning and forecasting.
Lapin said it is impossible to predict the future with certainty, external environmental scanning and forecasting can, and does, reduce some uncertainty in organization to reduce its vulnerability to undetected change. Lapin add by providing an organization with an “ advanced warning system” for changes, it also provides an opportunity to give an institutions a competitive edge.
According to Lapin, external environmental scanning and forecasters distinguish at least 4 types of changes in the external environment...
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