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Essay text:
Since then Apple enjoys a renaissance. Jobs' company has surprised with the iMac, introduced OS X a new Unix based operating system and rolled out the PowerMac G5, arguably the fastest desktop computer ever built.
And now Apple makes a bold move. For the first time in his history Apple moves away from its core business of computer into the music business and kicks of a revolution again. Apple introduces the iPod, which have become the most selling portable music player in the world and the iTunes Music Store a revolutionary online service to buy digital music.
The aim of this report is to evaluate the threats and opportunities that Apple has in the market, not looking only at the normal market but also to the digital music market...
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