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Myer was first established in 1899. Over the years it gained great success. Coles Myer now predominantly trades under the names of “Coles”, “Kmart”,” Target” and a number of other names of which included “Mega mart”. Megamart first opened in Coorparoo, Queensland in 1998 where it grew to 4 stores in Victoria, where it competed against Harvey Norman and Dick Smith.
As Harvey Norman and Dick Smith were already the big players in the market it was hard for a growing Megamart to compete against these players, while depending on Myer’s support. Through the research it was noted that Megamart wanted to be a market leader...
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