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Airbus forecasted that if it could capture more than half of the VLA market segment, it would earn very high returns on revenue.
(c) Significant growth in the air transportation industry (forecasted growth rate is 4.9%) would lead to increased frequency and new air travel routes. However, congestion at the largest hubs would require an alternative solution. Airbus believed that this created demand for super jumbo jets.
(d) Highly differentiated features including more space per seat and wider aisles, and passenger amenities such as cocktail lounges and showers would make the planes attractive to long route travelers...
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