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A lot of the time we need to belong to something and be noticed. The two appeals that the magazine really emphasized was the need for affiliation and the need for attention.
This magazine targets all ranges of audiences, from young men and women to older people. The majority of the ads are trying to pull people to buy their products and associate themselves with others. Many people really feel like they lack a sense of purpose. If they wear their products they will be just like the celebrities and can relate to them. If they use the products they can be in a group and feel important. By targeting the older people some ads show couples that are sitting together holding each other and smiling because they are selling a sexual enhancement products...
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