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Essay Details:
Essay text:
Subaru was gearing towards the adventurous type when they made this commercial. But, commercials should not annoy you! This one annoys me! For some reason I hate seeing this commercial because it makes no sense to me. That is one problem in advertising that is virtually unavoidable. What is interesting and enjoyable to one person is annoying and sickening to another. That is why segmentation is vitally important to have a successful advertising campaign.
Men do not want to see a tampon commercial in the middle of the NBA Finals. What Subaru did was target their adventurous mid-to-late twenties audience...
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