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Essay Details:
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Essay text:
The outcome 17
8. So what does this show and what needs to be considered? 22
9. In conclusion 24
10. Appendix 26
10.1 Diagram 1 26
10.2 Brand audit mind map elaboration 27
10.3 Diagram 2 30
11 Bibliography 31
Introduction
A consumer does not purchase Colgate toothpaste, they purchase fresh breath, or white teeth, a consumer does not purchase Levi’s pants, they purchase a certain image.
If one looks back in the path of marketing, the industry shifted from the inside-out approach, this being companies offering consumers products, to the outside-in approach, in which the consumer dictates what they want from a company, and the companies brand tries to meet this need the best way it can...
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