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Other Salomon businesses included Bonfire snowboard apparel and ClichE9 skateboard equipment. Adidas had been the best-selling brand of sporting goods throughout the 1960s and 1970s, but Nike had overtaken adidas as leader of the athletic footwear industry in the late-1980s and had grown to three times the size of adidas by 1997.
Almost as soon as the deal was consummated, it looked doubtful that the 801.5 billion acquisition of Salomon would boost the corporation’s performance. Chief concerns with the acquisition were the declining attractiveness of the winter sports industry and integration problems between the adidas footwear and apparel business and Salomon’s business units...
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