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Lucia S. Sigmar on April 9, 2008. As authorized on January 15, 2008, the in-depth investigation was conducted under the direction of Steven Young.
Recommendations for Improvement of Crisis Communication for Wendy’s Franchises
The objective of this study was to examine the actions of Wendy’s crisis communications team in a time of crisis.
Research Methodology
The research for this report was conducted over a two-week period using the Newton-Gresham Library on the campus of Sam Houston State University. I used the databases IBIS World, Business Complete Advantage and various websites found using Google, the Wendy’s business website was also used...
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