Under Armour

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Title: Under Armour

Essay Details:

Subject: Biographies

Author: Marjorie P

Date: September 9, 2014

Level: University

Grade: B

Length: 4 / 924

Essay text:

Under Armour was based out of Plank's grandmother's basement in D.C. until he moved the headquarters to, and built a manufacturing plant in, South Baltimore. Initially, Under Armour focused on selling their products to Division I college football programs. As a former captain for the Maryland Terrapins football team, Plank got tired of wearing heavy cotton t-shirts under his football pads in the hot summer months, and multiple turtlenecks under his pads during the cold late fall months. As a business major at College Park, Plank developed the idea of Under Armour for a management class. After graduation, Plank traveled to New York City's garment district to test various materials and eventually designed a material out of spandex and lingerie to be worn under the football pads of athletes...

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