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Essay Details:
Essay text:
Specifically, age, social class and sex are social structural variables which are
likely to influence the development of consumption symbolism in adolescents. Peers, the family
and the mass media are socialization agents which influence young people's ability to view
products as symbols. Research propositions are presented which outline theoretical relationships
between the socialization and social structural agents and the development of consumption
symbolism with adolescents.
INTRODUCTION
Teenagers spend roughly $89 billion a year--$57 billion from their own earnings and $32 billion
from allowances (Tully 1994)...
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