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(Steve pg. 78)
In January 1998, RJR released old documents talking about the company’s intent to sell cigarettes to minors. RJR made many documents; a lot of those documents are more than twenty years old. In the 1970’s, our country had different attitudes about smoking from those we have today. In forty percent of the states, there were no restrictions on the sale of tobacco products to minors or the minimum age was lower than eighteen. In fact, many public high schools had designated smoking areas. What could the world look like if we put on the table our traditional rights and freedoms as a company in a free-enterprise system in order to address dramatically the well founded national concern about children’s smoking? What if we were willing to give up marketing freedoms-especially critical to Reynolds, trying, as it is to reverse a long-term decline in competitive position? (Steve: 79)
Steven commented on the negotiations between the tobacco industries and health care insurance, he said, “It is difficult for me to underestimate the competitive challenges our domestic tobacco business faced...
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