Mark And Spencer

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Title: Mark And Spencer

Essay Details:

Subject: Biographies

Author: David M

Date: December 18, 2014

Level: University

Grade: A

Length: 1 / 263

Essay text:

As a result M&S watch their competitors take what they had right out of their hands. M&S competitive advantages were their strong brand image and huge customer base. By 2004 they had over 365 stores and serving 14 billion customers per week. However in the late 1990’s M&S began to observe a drastic reduction in share prices and profits. The winning method that they had developed years ago was no longer their source of competitive advantage. With the help of technology their competitors such as Wal-Mart were way ahead of them. They were more quantity driven than quality driven and they also fail to recognize that customers demand quality even at a low cost...

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