L'oreal

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Title: L'oreal

Essay Details:

Subject: Biographies

Author: Stuart M

Date: May 22, 2013

Level: University

Grade: B

Length: 4 / 1029

Essay text:

The guiding principles of the company that would become L’Oreal were put into place from the start: research and innovation in the interest of beauty. During the early twentieth century, Schueller provided financial support and held meetings for La Cagoule at L’Oreal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group. L'Oreal hired several members of the group as executives after World War II. In 1920, the small company employed three chemists. By 1950, the research teams were 100 strong; that number reached 1,000 by 1984 and is nearly 2,000 today. L’Oreal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products...

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