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Essay Details:
Essay text:
Provide three (3) examples of how technology has benefited consumers or marketers. (9marks)
C) Briefly define the following terms:
i) Product development (2marks)
ii) Market development (2marks)
iii) Microenvironment (2marks)
Question 2:
A) What do you understand from the term ‘consumer buyer behavior’? (3marks)
B) Explain the following ‘personal factors’ that influencing consumer’s behavior. Provide relevant examples for your answer.
i) Personality (3marks)
ii) Occupation (3marks)
C) Based on the information provided, answer the below questions:
i) Explain the concept of market segmentation and target marketing (6marks)
ii) Consumer goods marketers commonly use one or more of the following variables to segment markets; geography, demographics, psychographics, benefit sought and usage rate...
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