John H

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Title: John H

Essay Details:

Subject: Biographies

Author: Jesus H

Date: March 25, 2012

Level: University

Grade: A

Length: 1 / 274

Essay text:

Johnson used unconventional marketing techniques to help launch his first magazines. He would ask his friends to go to local stores and ask if they had Ebony Magazine in stock, in order to pique the storeowner's interest and prompt the owner to order a shipment of the magazine. Johnson's publications soon became a widespread success. Founded in 1942, Johnson's firm is the largest African American owned publishing company in the world. Johnson Publishing Company also publishes Black Star, Black World and Ebony Jr. magazines. Johnson served on the Board of Directors of Dillard's Inc., and he has served on the boards of First Commercial Bank, Little Rock; Dial Corporation; Zenith Radio Corporation; and Chrysler Corporation...

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