Industry Overview

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Title: Industry Overview

Essay Details:

Subject: Biographies

Author: Stephanie M

Date: March 25, 2013

Level: University

Grade: B

Length: 2 / 347

Essay text:

In a period in which overall advertising spending decreased by 0.1%, growth in internet advertising led all other advertising categories, including National Magazines (7.7%), National Sunday Supplements (6.0%), Outdoor (5.7%) and National Cable TV (1.2%). Future Outlook Internet advertising is expected to continue growing strongly in the next three years. Major research companies Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopers and Borrell Associates project internet advertising spending to reach $22 billion by 2011 in conservative scenarios and $36 billion in optimistic scenarios...

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