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Strategic Management helps to attain superior performance and competitive advantage for an organization. Through competitive advantage and superior performance a company differentiates its product, create a brand loyalty and increase the profitability. Companies in an industry always try to be in a top most position. For these they need to select strategies about each and every function. Functional-level strategy increases the performance rate. Strategic managers analyze the weakness of an organization in its every department and select strategies for every function and turn it into strengths. Specific strengths help companies to have competitive advantage over its rivals and increase the profitability which is an actual business goal of each and every organization...
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