Estee Lauder

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Title: Estee Lauder

Essay Details:

Subject: Biographies

Author: Douglas S

Date: July 8, 2013

Level: University

Grade: A

Length: 2 / 495

Essay text:

Worldwide, sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal '07 to facilitate growth in the U.S. and build on the brand's momentum overseas. This year, we will invest in areas with the biggest payoff, skin care and foundation. Clinique will stress its key points of differentiation through smart compelling print ads, national TV commercials and the Internet and other technologies such as text messaging to reach consumers. We continue to revitalize our two largest brands, and now have a season's worth of experience with national gift dates implemented by major U...

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