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Shortly after, Klein introduced a new line of designer sportswear.
In the early 70s, he introduced his trademark jeans, which he elevated to designer status by cutting them tight and branding his name on the back pocket. These pants were selling like hot cakes; nearly 40,000 pairs a week were being sold. In 1982, Klein conquered the underwear market by simply adding style and his logo to boxers and briefs. Later in the 80s, he entered the fragrance market with the launch of two different fragrances Obsession and Eternity. Throughout the rest of his career, he expanded his designer clothing to swimwear, accessories, hosiery, and eyewear...
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