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Harding conducted a low-risk campaign that was based on the image of being the "president next door". He focused on an image consistent with America's desire for peace and tranquility. He invited voters to his front porch and used his newspaper skills (he was a former newspaper editor) to tame the press, who gave him good press (Pietrusza 225). Even his successor as president, Calvin Coolidge, used the same tactics of going on as business as usual and touring for a little while supporting patriotism, common sense in government, and "thrift & industry" which worked out equally well (Allen 140). Each of these things worked because the American voting public wanted a less politically complicated government...
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