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The comeback was remarkable for the global cola major. In January 2000, the company had stated that its investment in India had yielded disappointing returns.
The company had invested $800 million in its Indian operations since its reentry in India. From causing a dent in the parent's bottom line to winning the prestigious Woodruff award, CCI seemed to have come a long way.
CCI was also a major sourcing point for its global operations. Apart from product brands, the company was also a major supplier of commodities and materials like sugar, coffee, PET bottles, recycled glass bottles, crowns, labels and caps to its global operations...
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