Me Business

Essay text:

Customize Services 2. Embed Customizability 3. Create Point-of-Delivery Customization 4. Provide Quick Response 5. Modularize (With increasing degree of Organizational/Market turbulence) - In Japan, highly personalized services in car business. Representative sent to home and taken many notes for the right car. Statistics very strictly kept. Customization 3; Provide Quick Response throughout the supply chain Customization 4; Provide point of delivery customization - Develop products where point of delivery customization is feasible - Produce standardization portion centrally - Market customized products or services - Deliver standardize product - Point of Deliver customized Customization 5; Modularize Components to customize end products - Types of Modularity for Mass customization: o Component sharing modularity(Dell) o Cut-to-Fit Modularity (Gutters that do not require seams; golf clubs) o Bus Modularity (E-books) o Mix Modularity (Paints) o Sectional Modularity (Lego) Customization & Postponement Three types of postponement: - Logistic (geographic) postponement: o Moving customization point closer to customers o Delaying differentiation point by standardizing parts, products and processes o Time When is postponement possible? - Fluctuating demand - Unpredictable demand - Short lead times - Need for differentiation o Customization demanded - High product value - High component commonality Advantages of Postponement - Lower inventory cost - Improved product availability (better customer service) - Lower burden on forecasting o Especially during ramp-up and end-of-life - Lower reconfiguration costs for trans-shipment - Lower obsolescence and write-offs