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This huge decision could have been avoided under the following conditions.
First of all, this large multinational tended to look inward, not outward. Hostage to its legacy, ICI's policy was dominated by consensual decision making which retarded the procedures, tradition and emotional ties. Even though a series of changes were implemented during the eighties, ICI kept overlooking external conditions like fast growing and developing technologies and changing market and competition tendencies. A more open, aware corporate policy could have weakened the call for break-up.
Secondly, the ICI demerger could have been avoided if the company had not been so ambitious...
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