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Essay text:
En tout, 16 criteres ont ete soumis aux participants. Les reponses ont ete donnees par une echelle allant de 1 a 9.
Les participants de l’enquete dont des utilisateurs de telephones portables ayant un besoin concernant le transfert de donnees via leur telephone. Ils sont dont la cible visee par NetLink et l’enquete permettra de savoir si le Connector est adaptee a cette cible.
II- Analyse de positionnement correspondant aux donnees perceptuelles collectees dans l’enquete
Voici le mapping que nous obtenons apres analyse des donnees :
Les deux dimensions perceptuelles presentes sont :
Dimension 1 : multimedia, internet et praticite
Dimension 2 : technicite de l’appareil
|Dimensions / Attributes |1 |2 |
|Value |-0,2955 |0,0863 |
|Monitor |-0,6607 |-0,1094 |
|Memory |-0,8196 |0,5189 |
|Data_Entry |0,1865 |0,1871 |
|Stylishness |-0,7062 |0,0442 |
|Light_weight |0,243 |-0,5322 |
|Internet |-0,8737 |0,1978 |
|Multimedia |-0,7548 |0,0306 |
|Sturdiness |-0,2931 |-0,432 |
|Connectivity |0,5034 |0,5791 |
|Software |-0,8535 |0,3432 |
|ThirdPartySW |0,4931 |-0,572 |
|Functionality |-0,5357 |-0,2884 |
|Expandability |-0,6395 |-0,2747 |
|Ease_of_Use |-0,7343 |-0,5731 |
|Preference |-0,1242 |0,4056 |
Ainsi nous pouvons lire le mapping de cette facon :
Notre produit est percu comme plus technique mais moins ergonomique et moins simple d’utilisation...
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