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At an early age, Edison worked for the Weekly Herald newspaper, and "became fascinated with the power of the media to inform and influence; it was an experience that he would later cultivate in media blitzes for his numerous inventions" . Through his training at the newspaper, he found the important value and significance of publicity and press.
After being confident for the future of the incandescent light bulb, Edison knew positive publicity was needed to convince the public that his product was a good investment. In order to accomplish this task, an article was published in the New York Herald by Marshall Fox that described this new incandescent lamp in a glorious fashion...
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