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When it comes to the tradeoff between local adaptation and global coordination, Lewitt argues for the latter. A well-managed, company has gone from customizing products to offering advanced, functional, reliable and low priced products. He builds this theory mainly on the fact that technology is bringing the world together by enforcing transports, travel as well as communication. This evolution has created a global market that have made have erased national and regional differences. Lewitt argues that even though people around the world seem to guard their cultural independence they still long for modernity and higher living standards...
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Common topics in this essay:
- Coca Cola And Pepsi
- Coca-Cola Versus Pepsi
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- History Of Pepsi-Cola
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- Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...
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