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MAPS(sm) can best be described as a turbo-charged market evaluation system that is completely customizable by advertiser. The tool analyzes product/brand/retail sales, product/category growth, competitive environment, media costs by market, plus any other measures important to that advertiser’s business. Markets are assigned a MAPS(sm) score which prioritizes the advertiser’s most important markets. This tool has the ability to determine costs of TV and radio plans and allocate media budgets according to the MAPS(sm) score. It is designed to put the advertiser in a better position to determine where to spend its marketing dollars to obtain the greatest return on investment...
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