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In 1853, Levi Strauss reached San Francisco California, where he officially became an American citizen. Strauss was not there to search for gold. He moved west to open a branch of the family’s dry good business. He did business with many miners and began to understand their needs. A miner’s foremost need was for stronger clothing, especially pants.
Levi Strauss began making pants, known then as waist overalls. Levi Strauss contacted his family in New York and told them of his new venture. He asked them to order as much canvas as possible. Strauss experimented with all aspects of pant making...
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